The IPA Bellwether Q4 report released in January remarked on the inexorable rise of event marketing.

Indeed, the spend on event or brand experience marketing rose for a 13th consecutive quarter.

At Colloco Search, we’re not only pleased for our Brand Experience agency clients but excited to see how 2017 develops.

Events and experiential are now proven as core elements of the marketing mix for many brands and companies.

From our discussions we’d expect to see a fascinating increase in the integration of digital media, in tandem with events.

This might be in a variety of forms: special apps, tailored content, or post campaign digital comms.

Whatever evolution we see in the brand experience sector this year, one thing is certain: In today’s digital age customers are increasingly drawn to real brand experiences.